PRO
Canon for professionals
Canon PRO – Enhancing product visibility with Strategic Marketing
Canon Europe is a subsidiary of Canon Inc. a world-leading innovator and provider of imaging solutions such inkjet printers, digital cameras, digital SLR cameras, & professional printers for business and home users.
Tech
Brief
Canon Pro wanted radium agency to create a marketing website that offers maximum exposure on all imaging products to their target audience with a directed approach.
Scope
Marketing/landing page
Editorial pages
News/Events pages
Kitbag section
Custom gallery component
Challenge
To deliver an innovative and prospect pulling website that strengthens the company’s footprint on the internet space. As an industry giant, we needed to get an accurate picture of its portfolio and adopt a better and technical method of displaying its product catalogue.
Solution
To meet the requirements in the scope of the project, we used a hybrid approach. We worked on getting the marketing/landing page right to properly maximize visibility and engagement rate. Additionally, we created an amazing custom product gallery that depicts the positive power of imaging technology.
Outcome
The marketing website was well received by our client. Being passionate customers of Canon ourselves, we are incredibly honoured to have been a part of such project. We’re excited about the possibilities of the new website and results it can attract.
Get in Touch
If you have any further questions or just want to say hello, here is our contact details.